In the early ’70s, surfers from Southern California traveled down the rugged Baja Coast, exploring the breaks along the way. During these journeys, they often stopped by tiny cantinas where locals introduced them to Pacifico. Over time, the surfers began bringing cases of Pacifico back to the U.S., making them the beer's first importers.

Cerveza Pacífico Clara, better known as Pacífico, was founded by the Najera family is a Mexican pilsner-style beer. It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico in Mazatlán. Cerveza Pacífico is named so because the Pacífico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México.