Light and fancy, but with 13 grams of protein and less than 5 grams of sugar per bar! Classic vanilla taste.

Amazingly, the most recent protein research has shown the advantages of high-dh hydrolysates in health and performance to be significantly more invasive and extensive than founder Kevin Lawrence had ever imagined. Through constant innovation, the Power Crunch line of bars, powders and drinks, with its best-in-class taste and textures, is the pinnacle of smart protein nutrition, earning it the label “Protein Genius.”