Bold and rich, with a touch of holiday spice. The deep brown of winter; the magical aroma which promises something special on the tongue; the warm aroma of cinnamon and ginger which blends with the toasty sweetness of the malted barley and hint of citrus. All in a glass.
Jim Koch founded the Boston Beer Company back in 1984 after brewing the first batch of Samuel Adams Boston Lager in his kitchen. It was his mission to reshape the way American beer drinkers thought of American beer. Just six weeks after introducing Samuel Adams Boston Lager to the public, it brought home the "Best Beer in America" honors at the Great American Beer Festival in Denver. It went on to win 3 more times before that particular award was discontinued.