Brewed using a decoration mash, a time consuming, traditional four vessel brewing process discarded by many contemporary brewers. This process brings forth a rich sweetness from the malt that makes it well worth the effort.
Jim Koch founded the Boston Beer Company back in 1984 after brewing the first batch of Samuel Adams Boston Lager in his kitchen. It was his mission to reshape the way American beer drinkers thought of American beer. Just six weeks after introducing Samuel Adams Boston Lager to the public, it brought home the "Best Beer in America" honors at the Great American Beer Festival in Denver. It went on to win 3 more times before that particular award was discontinued.