A blend of bourbon vanilla, cinnamon and molasses. Now with less sugar!

We make snacks for ingredient-minded eaters with great taste. If your palette demands something different, and you appreciate the little things in life - like surprising design, novel recipes and better-for-you treats - you’ve found the right purveyor. You think snacks should have sophistication. And we tend to agree with you. That’s why we’re working hard (and playing a bit, too) to passionately redefine the conventional idea of convenient foods, starting with the wondrous Rip van Wafels. Our mission is to awaken our increasingly busy population to a convenient and elevated food experience.