Our secret ingredient - the one that makes Nutella so special - is the combination of savoir-faire, passion and care. Since the beginning, these have accompanied the preparation of Nutella for you and will continue to do so for ever. All this has been passed down from one generation to the next - starting in the backroom of the pastry shop founded in Alba (Italy) in 1944 by Pietro Ferrero - and has been raised to an industrial scale. An artisan-inspired production that we develop, preserve and of which we are extremely proud.

Pietro Ferrero, a pastry maker from Piedmont in Italy, ingeniously created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it 'Giandujot' after a local carnival character famous at the time. On May 14th, 1946 the Ferrero Company was officially founded.