Soy Protein Isolate, Beet Juice Concentrate, Organic Brown Rice Syrup, Organic Dried Cane Syrup, Palm Kernel Oil, Cocoa‡, Vegetable Glycerin, Unsweetened Chocolate‡, Organic Soy Protein Concentrate, Organic Sunflower Oil, Natural Flavors, Organic Almonds, Rice Starch, Dried Cane Syrup, Organic Oat Fiber, Cocoa Butter‡, Soy Lecithin, Inulin (Chicory Extract), Calcium Carbonate, Sea Salt, Organic Vanilla Extract, Beet Powder (for Color).

Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”