Clif Clif Bar, Chocolate Chip
Organic Brown Rice Syrup, Organic Rolled Oats, Soy Protein Isolate, Organic Cane Syrup, Organic Roasted Soybeans, Rice Flour, Dried Cane Syrup, Organic Oat Fiber, Unsweetened Chocolate‡, Organic Soy Flour, Organic Sunflower Oil, Organic Date Paste, Cocoa Butter‡, Molasses Powder, Organic Soybean Oil, Barley Malt Extract, Salt, Vanilla Extract, Soy Lecithin, Natural Flavors, Cinnamon. ALLERGEN STATEMENT: CONTAINS SOY. MAY CONTAIN TRACES OF MILK, PEANUTS, WHEAT, AND TREE NUTS.
Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”