In the midwest in 1975, Coors was the most sought after beer around. It couldn't be purchased in the Midwest so somebody sneak it back to the no-coast! Since it was unattainable, it quickly became the greatest tasting beer known to man.

The Coors Brewing Company is a regional division of the world's third-largest brewing company, the Molson Coors Brewing Company. Coors operates a brewery in Golden, Colorado, that is the largest single brewery facility in the world.